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Non-monopolists exaggerate their séparation by defining their market as the intersection of various smaller markets: British food ∩ taverne ∩ Palo Alto Rap star ∩ hackers ∩ sharks Monopolists, by contrast, disguise their monopoly by framing their market as the Montage of several évasé markets: search engine ∪ Animé phones ∪ wearable